We are very happy to announce that as part of our process of continuous improvement and future projection, we have incorporated Alejandro Hernández, the new Marketing and Product Director, into the team, who presents himself with a good number of ideas and projects that will undoubtedly surprise us.
Alejandro, although new to Kyrya Group, is not at all new to the sector, in which he has a long career. “I have been working in the furniture sector for 18 years. I specialized with a master’s degree at AIDIMA (Technological Institute of Furniture, Wood, Packaging and Related Industries), I have worked with companies in the sector in Valencia, Castellón or Murcia, I came to work in Zaragoza at Salgar, where I was design director for 6 years and, now, I am starting a new stage at Kyrya ”.
A new stage that promises new and exciting initiatives in both communication and marketing through an approach focused on innovation, and which aims to clearly disseminate how we manage to manufacture a unique and exclusive product. “Currently, I think we are an atelier 3.0 and we will work to communicate it correctly so that our customers have all the possible solutions for any type of need in the world of bathrooms.”
This short-term plan comes up in the conversation just as we launch new products and catalogs from both Durian and Kyrya, which you can check out on this page, and we emphasize Lot 1, the way we manage to combine industrialization and craftsmanship when making our pieces. “Currently at Kyrya Group, we offer a very high degree of customization, having been able to industrialize the process to the maximum. It is a company that has an attitude towards design that is exemplary, in constant innovation ”.
Finally, we are very interested in sharing our new Marketing and Product Director’s vision for the bathroom industry, and our position in it. “I see the bathroom sector a little convulsive; Companies, especially large ones, are making a strategic rethink. There is a certain alarmism at the socioeconomic level and that is causing people to start moving. I believe that we have the attitude, the team and the experience to be able to face the situation with guarantees. At Kyrya we are able to propose great design solutions, one of the things we want to communicate and demonstrate ”.
